Offical Lidl Christmas Jumper 2022 for Men and Women

Product Information

The Lidl-branded jumper was its fastest-selling middle aisle product of 2021, flying off shelves at a rate of one every two seconds on its first day in stores, according to the discounter. Eagle eyed viewers would have been able to spot the jumper with its new design featuring the brand’s iconic dark blue and bold, yellow stripes made up of small prints of the iconic Lidl logo. Lidl is already getting in the Christmas spirit as it prepares to launch a toy donation drive in partnership with giving platform, Neighbourly to support charities and community groups over the Christmas period. Winter’s must-have accessory is available in a variety of sizes and guaranteed to get the whole family in the festive spirit. But shoppers must act fast - the sought-after novelty jumper is set to fly off shelves! You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about.”

Lydia Bolton, the slow fashion designer who created the three Lidl jumpers, said: “Designing and producing these jumpers inspired by Christmas icons from secondhand textiles has been super fun and creative, but knowing they are going to be rented and reworn also supports my mission of valuing and reusing textiles.” And, just like that, a star is born – finding fame in the aisles of Lidl before becoming the (expressionless) face of Lidl’s advertising campaign and experiencing the highs and lows of fame at Christmas time.The rental collection contains all of the German discounter’s jumpers sold between 2020 to 2023, as well as three limited edition sweaters designed in collaboration with slow-fashion specialist Lydia Bolton. Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country as the advert has been teased ahead of its 'paw-fficial' premiere They fell out of popularity in the 1990s – largely regarded as “gag gits”. In Bridget Jones’s Diary, they epitomised embarrassment.

The recorded the highest ever number of shoppers visiting its UK stores in the week leading up to Christmas, with footfall growing 14 per cent on its busiest day on 23 December on a year-to-year comparison.Claire Farrant, Marketing Director at Lidl GB, said:“What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what’s actually important this Christmas. Christmas jumpers – resplendent in their slew of tinsel, reindeer, sparkles and tassels – became popular in the UK during the 1980s when television presenters including Gyles Brandreth wore them on festive shows. November 2022, London: Lidl GB has today unveiled its hotly anticipated Christmas advert - featuring Lidl Bear, this year’s most unlikely Christmas celebrity. But this adorable yet expressionless bear is like no other Christmas character – and it absolutely won’t be on sale in Lidl. Lidl said lamb proved a popular alternative to the traditional turkey for Christmas lunch, with sales up 21 per cent year-on-year, while sales of its classic Christmas puddings jumped up 23 per cent.